Seth nails it once again…

…or “Why are so many trees obscured by the forest?”

Viral Marketing Dead?

I’ve always admired the virility of viral marketing, in-so-far as it relates to getting a good word– about a good/great product– out to the masses, in the fastest (read: and least expensive) way possible.

I had previously read the same story in last week’s AdAge, and now I see it again via Seth’s Blog.

I couldn’t have summed it up better than he.

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