i just finished reading seth’s post “What’s a logo worth“.
I too have often pondered the same question. Once, to a car dealer that not only attached a license plate frame to the back of every car sold, but put on an attractive but nastily-sticky decal/extrusion-logo on the back trunk of every car sold, I asked how much they were paying me to drive around advertising their business.
He said nothing.
I walked away.
One Comment
wow. you know, you’ve, or rather Seth, has really struck a chord here.