Working now for well over two decades, in this industry we call advertising, has afforded me the pleasure of seeing many things come and go.
One thing that remains a constant is the “well-written” word. Be it prose or quick to measure ad copy, writing well is paramount if you ever hope to convert, or call-to-act a satisfactory percentage of your readers.
The same thing holds true, and more so, with the words strung together in your emails.
I found a blog-post today that more than adequately give you clues as to how best to converse via email.
Have a read here. I’ll bet you tag the page for future reference.